Who Buys Jewelry From Jewelry Auctions And Stores
Jewelry Auctions Who Is Buying The Jewelry Now?
In the past, almost all jewelry that was purchased was bought by men for women. Men would go to the jewelry counter in a department store or visit their local jewelry store and the sales ladies would help them out. Now, with more women in the workforce bringing home hefty paychecks and traditional values and rules changing, women are becoming the big spenders and it doesnt matter where they get their jewelry as long as it is high quality.
Women have long assumed the traditional role of staying home with the children and for years, when this was still the norm, they didnt have their own money. Men typically controlled the family finances and women were dependent on their husbands generosity to get the jewelry they wanted. Now that women are nearly 48% of the work force, things have definitely changed and women feel more empowered than ever to buy what they want. For many women, dropping $2,000.00 on a handbag wont even make them woman pause so $1,500.00 on a right hand ring is something she can feel good about. It will last longer than a purse and wont go out of style! One jeweler estimated that 30% of his sales came from women buying themselves jewelry. They want it. They can afford it. They purchase it where it is most convenient whether at online jewelry auctions or traditional stores.
With more same sex couples than ever and people choosing not to marry, women are shopping for commitment rings to show their devotion to their significant other. This population of ring buyers has increased exponentially as social stigmas have become fewer and people are proud to show their dedication to one another. And some traditional brides are doing things in a non-traditional way; they are helping to pay for their own engagement rings.
Women are responsible for making 85% of household purchases, and lets face it; they influence 95% of them. A husband may come home with a new television without consulting his wife but he wont bring home a new sofa, cookware, or just about anything else having to do with the household without at least asking her opinion. And certainly since diamonds are forever why not ask what she wants and would like to wear. Or better yet, why not let her pick it out herself?
Jewelry makes women feel good. It has for generations and it will continue to do so. Now that women have their own resources and non-traditional is in vogue, women are buying the jewelry that they want at all different kinds of venues. Jewelry auctions, traditional stores, and television shopping shows are all ways for women to get what they want with as little hassle as possible. After all, girls just want to have fun and jewelry is definitely fun!
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